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This blog is dedicated to discussing the world of custom action figures. There are many talented people creating customs from toy lines such as Transformers, GI Joe, Marvel Legends, and Star Wars. I also interview various customizers and they shed light on their philosophy and showcase their talent. The blog is updated daily so check back often for updates.

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News from Hasbro: Customizing Guidelines for GI Joe Customizers

Posted by Mig on Sunday, March 9, 2008 @ 9:16 AM | PERMALINK | More Custom Figures: Custom Transformers | Custom Marvel Legends | Custom Star Wars | Custom GI Joe
Last February, Hasbro posted guidelines for GI Joe customizers. Please note that this does not apply to other toy lines:


Hasbro Provides Customizing Guidelines to Collectors

Dear Fans and Customizers,

The G.I. JOE team would like to take this opportunity to acknowledge the customizing community and the incredible creativity and passion that goes into each one of your projects. We are continually impressed by your work.

The customizing community ranges from those who work with product to those who customize packages and artwork. There has recently been some confusion as to what constitutes the legal resale of customized product and what constitutes trademark infringement. The following guidelines for using Hasbro trademarks should provide some clarity.

  1. Hasbro encourages the customizing of individual figures for personal usage,
    and can be resold as one-of-a-kind, out-of-package figures.

  2. All Hasbro artwork, such as card art, cannot be reprinted without permission
    from Hasbro. These assets contain Hasbro-owned trademarks and logos, and
    cannot be sold or reproduced without Hasbro’s permission

  3. Hasbro owned trademarks such as character names and the GI Joe brand name cannot be used without written permission from Hasbro.

As we look to the future of the G.I. JOE franchise, we want to ensure that the customizing community can thrive while Hasbro continues to protect the brand that it has spent the last 45 years creating. Hasbro will become more aggressive in the legal pursuit of counterfeit product that is being sold in all channels. We appreciate your cooperation with this matter.

Thank you.

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